Jeff Bridges

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Hyundai Azera, 2012: Modern family showcases car's comfort in Academy Awards spot

In the second of the new 2012 Hyundai Azera commercials set for broadcast Feb. 26 during the Academy, the comforts of the car's interior are "examined" — from the owner's driveway. It's called Modern Life, and shows the husband of the family working in a frantic pace in the kitchen while his wife is relaxing in their new Azera in the driveway. The husband doesn't know his wife is the driveway, however. According to the carmaker, " the Hyundai Azera's interior surrounds you with an array of sumptuous amenities such as front and rear heated seats, ventilated power front seats with an adjustable driver seat cushion extension, ambient lighting system, available premium Infinity or Dimension audio systems and HD Radio

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Super Bowl commercials: Jerry Seinfeld, Darth Vader, singing dogs all selling cars

Bolstered by Volkswagen's clever presence of a young child dressed in a Darth Vader outfit, automakers made a big comeback last year in Super Bowl advertising. And carmakers will combine in this year's extravaganza as the largest-spending industry. Volkswagen will return different Darth Vadar and Star Wars' takes this year. Acura, Audi, Chrysler, Kia, GM, Honda, Hyundai, Lexus and Toyota, among other auto-related companies, will also advertise and will be among the sold out 70 commercial spots in the Feb. 5 game between the New York Giants and New England Patriots. Commercial positions for this year's Super Bowl were already taken by late last November, with one slot reportedly selling for $4 million. Ad sales during the Super Bowl, according

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Super Bowl commercials: Hyundai Genesis helps save 'heart-attack' victim

Hyundai will join more than a dozen other carmakers and automotive-related companies advertising via expensive commercials in the Super Bowl. In its “Think Fast,” commercial, a 30-second spot scheduled for the fourth quarter of the game between the New York Giants and New England Patriots, the character Bob is introduced. In the commercial, a young professional is driving his boss, Bob, a seasoned business pro, in his Genesis Coupe R-Spec. Bob is about to deliver a “pearl of wisdom” when he falls unconscious. The young driver hits the brakes hard, then throws his Genesis Coupe into drive repeatedly, generating enough force to revive Bob. The businessman then delivers his piece of advice unphased by his apparent health scare. In its

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Oscars: Hyundai debuts clever Academy Awards ad with Jeff Bridges' actor friends

What do Kim Basinger, David Duchovny, Richard Dreyfuss, Catherine Keener, Michael Madsen, Mandy Patinkin and Martin Sheen have in common with Jeff Bridges and what do the eight actors have in common with the Academy Awards and Hyundai? It’s simple. Bridges has been the voice of Hyundai for the past three years, and the South Korean automaker is the exclusive automotive sponsor for the Academy Awards broadcast. But Bridges is also nominated as Best Actor for his performance in Crazy Heart. And therein lies the problem. The Academy of Motion Picture Arts and Sciences prohibits sponsors from running advertising featuring any of the night’s nominees or presenters, which put Hyundai in a bind. Bridges suggested seven of his fellow actors,

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