What do Kim Basinger, David Duchovny, Richard Dreyfuss, Catherine Keener, Michael Madsen, Mandy Patinkin and Martin Sheen have in common with Jeff Bridges and what do the eight actors have in common with the Academy Awards and Hyundai?
It’s simple. Bridges has been the voice of Hyundai for the past three years, and the South Korean automaker is the exclusive automotive sponsor for the Academy Awards broadcast. But Bridges is also nominated as Best Actor for his performance in Crazy Heart.
And therein lies the problem. The Academy of Motion Picture Arts and Sciences prohibits sponsors from running advertising featuring any of the night’s nominees or presenters,which put Hyundai in a bind.
Bridges suggested seven of his fellow actors, and each will the voice over for one of Hyundai’s commercial during the Academy Awards broadcast Sunday on ABC.
Hyundai has done a clever commercial promoted the unique situation that features all of the seven substitute actors. It’s clever and notes that Bridges will return the his Hyundai duties following the Academy Awards.