car commmercials

Super Bowl hype begins as Hyundai reveals ad campaign

Let the Super Bowl hype begin. Hyundai will do its share. In its first year as an official NFL sponsor the carmaker will have four commercials televised before, during the broadcast and at haltime of Super Bowl 50 next February. Hyundai, a long-time Super Bowl advertiser, will run two in-game 30-second spots before halftime, with the new creative appearing during the first and second quarter of the game. Hyundai also secured the coveted pre-kick slot and will run a new 60-second ad as viewers are primed for the start of The Big Game. The pre-game show will also feature another all-new 60-second Hyundai spot. Hyundai did not advertise in this year’s Super Bowl, but the Koream manufactur will be part

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If sex sells, 2013 Hyundai Santa Fe commercial works

The Netherlands, as does much of Europe, has a different outlook on sexuality and sensuality. In this instance, it’s a steaming, campy 45-second television commercial for Hyundai. TheWeeklyDriver.com can’t help it. We like it. But overt sensuality in a commercial called UpSkirt? We’ve got stunning models, long legs, a dripping ice cream cone, beads of sweat and a sultry voice moaning sultry lyrics. It doesn’t quite fit the car. But who cares? The commercial is fun. And if that helps Hyundai promote its cars, why not? And guess what? The commercial isn’t broadcast in the United States. James RaiaA sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver

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Honda, Matthew Broderick team for Ferris Bueller homage Super Bowl commercial

About a quarter century after Matthew Broderick debuted in his now cult classic Ferris Bueller's Day Off, the veteran Broadway actor and Honda have collaborated on a 2 1/2-minute homage to the movie for a Super Bowl commercial touting the 2012 Honda CR-V. In the 1986 film, a high school wise guy (Bueller played by Broderick) is determined to have a day off from school, despite of what the principal thinks of that. To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back. The carmaker has featured Broderick skipping out on a day of acting work and living it up in his all-new CR-V. As Honda describes: "Think you're a true fan of Ferris

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Blake Griffin jumping through NBA hoops again for Kia

Kia Motors found the upstart player Blake Griffin of the Los Angeles Clippers, and in 2011 and it just seemed like the wrong choice. Now, it seems TheWeeklyDriver.com just didn’t have a clue about marketing power. With Griffin’s rising celebrity as a second-year player and the way he’s already begun the 2011-2012 season, Kia and its series of Griffin doing clever, funny things in Kia commercials is continuing in a big way. It’s a sure-fire public relations, marketing stroke of genius. Griffin is the only current professional basketball player with a global marketing relationship with an automaker. The partnership with Griffin also increases Kia Motors presence in professional basketball following the brand’s extension and expansion of its relationship with the

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Tim Allen: Santa Claus, car buff and new voice of Chevrolet Cruze

In addition his status a Detroit-area native, Allen is owner of a 1996 LT5 Impala SS among several other cars. “Tim Allen brings the right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers,” said Joel Ewanick, GM’s CMO. “His passion for all things cars makes him the perfect match for the Chevrolet brand.” Allen’s voice is first heard in the new Chevy Cruze campaign. The carmaker plans to utilize Allen in additional but undetermined advertising campaigns. Chevrolet will have an advertising presence during the Super Bowl television broadcast for the first time in three years in 2011. James RaiaA sports, travel and business journalist for more than 45 years, James has written

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