What dealers do to make car buying difficult
A root canal and shingles might be worse. But a trip to a car dealership, as opposed to car buying online, is often high on the list of unpleasant experiences. It’s not universally bad. But there’s still plenty of salesmanship, up-selling and other persuasive ways car dealers make the most they can from every buyer. With Jim Dykstra (www.vinadvisor.net) and Jaclyn Trop (www.jaclyntrop.com) and James Raia (www.theweeklydriver.com) take a look at the Top 6 Things Car Dealers Do To Make Car Buying Difficult in text and a corresponding video. Car Dealers Price People Jim Dykstra, Vinadvisor “What’s the number one way that dealers make car buying difficult? They price people, they don’t price products. You can’t just walk into a
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