Aston Martin nirvana? New festival for James Bond cars

Michael James

Aston Martin and James Bond are nearly synonymous. The Monterey Peninsula wants to be part of the lore, too. And it will likely make a keen impression when the North American Aston Martin Festival debuts Aug. 30-31 at Mazda Raceway Laguna Seca in Monterey, California.

The festival will be open to all owners, racers, and enthusiasts. And if will offer the opportunity to see road and race cars in close action while also enjoying live entertainment and a gala dinner.

The festival concept has been designed to attract a wide and international audience including current and historic Aston Martin owners, Aston Martin dealer partners, owner and enthusiast clubs, as well as sponsors and corporate partners.

TRG-AMR will showcase the current lineup of race and track day models with Aston Martin displaying its current lineup of new cars.

Enthusiasts will gather in a new Aston Martin Festival at Mazda Raceway Laguna Seca.
Enthusiasts will gather in a new Aston Martin Festival at Mazda Raceway Laguna Seca.

The event will also offer Aston Martin owners the opportunity to drive the Mazda Raceway Laguna Seca circuit. It will also offering enthusiasts the unique chance to ride with professional drivers in an Aston Martin GT race car.

Activities for the weekend will include an Aston Martin car corral with the opportunity for Aston Martin owners to drive the track including its famous “Corkscrew,” tour along 17-Mile Drive, and experience a lap with a professional Aston Martin race team driver.

A themed VIP gala will round out what is anticipated to be a spectacular weekend of entertainment, race and enthusiast activity, which includes the fourth round of the new Aston Martin GT4 Challenge of North America.

The Aston Martin GT4 Challenge of North America is a seven-event, 14-race, multi-round series that competes on some of the finest road courses in North America with entrants set to race the Vantage GT4 race car – derived from Aston Martin’s V8 Vantage road car.

General admission and paddock tickets are $20 per day; and general admission, paddock entry and British Field parking is $25 per day. There are also VIP hospitality options that begin at $275 for two-day admission into the Premier Pit Row Suites. To purchase tickets and for additional information, please contact the Mazda Raceway Laguna Seca ticket office at 800-327-7322 or online at

Article Last Updated: June 23, 2014.

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