As per tradition, the 2013 LA Auto Show open this week not only featuring about two dozen stunning world debuts and many North American unveilings — Toyota to Porsche to BMW — but the manufacturers’ equaling stunning product specialists.
The automakers may not be willing to admit it, but the choice of models they choose to present their new products around the world may be as important as the cars presented. It all means one thing: pretty women.
The history of the car show models is detailed in the 2008 book called “Sirens of Chrome” written by Margery Krevsky. The author owns an agency that books the product specialists and Krevsky also has extensive knowledge of the tradition of the models that dates to the 1930s.
The practice of auto show models may be viewed as sexist by some. But the tradition is well accepted in the auto industry and the women who participate seem to enjoy their jobs.
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Even National Public Radio produced a story about Auto Show Models called “Want To Chat Up An Auto Show Model? Talk Cars.”
Some of the manufacturers’ models were just arriving early on the first of two Media Days at the L.A. Auto Show, but plenty were ready for what they like to do and what they do best — pose, engage in conversation with the media and discuss the cars.
For more information, visit: www.laautoshow.com.