Since its debut about 3 1/2 months ago, the FIAT 500 Abarth commercial Seduction, which features Romanian model Catrinel Menghia and was showcased in the 2012 Super Bowl, has now been viewed nearly 8 million times on YouTube.
In the one-minute spot, a young man fantasizes while seeing a beautiful woman's skirt slightly rise. Menghia is the woman who morphs into the Fiat. She also stars in the Nissan Juke Sports Illustrated commercials.
When the woman catches the young man staring at her, she approachs, slaps him, then pulls him closer and whispers into his ear. Via translation, she says:
What are you looking at? Uh!?
What are you looking at?! (slap)
Are you undressing me with your eyes?
Poor guy . . . You can't help it?
Is your heart beating? Is your head spinning?
Do you feel lost thinking that I could be yours forever?
In the background part of the moody song Smokescreen performed by British singer Willis, further adds to the commercials sex appeal. Willis is the stage name of Hayley Willis, a female vocalist from London.
Article Last Updated: February 28, 2012.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.