Jennifer Lopez has influence in the worlds of fashion and pop music. Fiat also believes the singer/actress is also an ideal spokesperson to market the newly re-introduced Fiat 500.
A 2012 Fiat 500 Cabriolet is featured in a 30-second trailer for Jennifer Lopez's new “Papi” video. The trailer first aired during the first “Monday Night Football” game on ESPN at the start of the 2011 NFL season. The commercial is also featured on other networks.
“Like the Fiat consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real,” Olivier Francois, chief marketing officer for the Chrysler Group, said via a press release.
“Jennifer fits perfectly with the brand not because of who she is but because of what she is –authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the Fiat philosophy, 'Life is Best When Driven.' "https://www.youtube.com/watch?v=HVeSL1AMc5k&feature=player_profilepage
Article Last Updated: September 20, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
