Jennifer Lopez has influence in the worlds of fashion and pop music. Fiat also believes the singer/actress is also an ideal spokesperson to market the newly re-introduced Fiat 500.
A 2012 Fiat 500 Cabriolet is featured in a 30-second trailer for Jennifer Lopez's new “Papi” video. The trailer first aired during the first “Monday Night Football” game on ESPN at the start of the 2011 NFL season. The commercial is also featured on other networks.
“Like the Fiat consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real,” Olivier Francois, chief marketing officer for the Chrysler Group, said via a press release.
“Jennifer fits perfectly with the brand not because of who she is but because of what she is –authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the Fiat philosophy, 'Life is Best When Driven.' "[youtube]http://www.youtube.com/watch?v=HVeSL1AMc5k&feature=player_profilepage[/youtube]