The International Geneva Motor Show (Salon International de l’Auto in French), held annually in March in the Geneva, Switzerland, is renowned for several reasons. It’s now 80 years old, it usually features more debuting cars than any other international car show. And the show is held on a “level playing field” Switzerland doesn’t have a native auto industry.
The Geneva Motor Show is hosted at the Geneva Palexpo, a convention center located next to the Geneva Cointrin International Airport and is organised by the Organisation Internationale des Constructeurs d’Automobiles.
First held in 1905, in the Geneva Motor Show has hosted almost all major internal combustion engined models in the history of the automobile, along with benzene- and steam-powered cars from the beginning of the century.
Exotic supercars often steal the spotlight during their debuts at the show. Prototypes, new equipment, technical breakthroughs, international partnerships, as well as political and social debates, have been announced at the show.
Despite its lack its own automobiles, the Geneva Motor Show has no inferiority issues when it comes to an auto show tradition. Like its legacy, debut status and neutrality of site, the Geneva Motor Show is renowned for its beautiful fashion models. Geneva Girls has a nice ring to it.
The 201o Geneva Motor Show continues through March 14.
Article Last Updated: March 8, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.