Timothy Richman will be featured in several commercials for Cars.com during the 2010 Super Bowl. He’ll be the poster boy played by several actors in the spots for the car-buying web site.
Richman has special powers from toddler days to adulthood. He extinguishes a grease fire as a baby and he saves a busload of cheerleaders from a tornado as a teenager.
But it doesn’t stop there. Richman delivers the cub of a breached Bengal Tiger and helps a young Italian girl on the beach who’s been stung by a jelly fish by applying vinegar — and speaks to her in Italian.
But Richman is just like everyone else: When it comes to buying a car, he’s as uncertain as anyone.
And thus, the Cars.com motto: “With knowledge comes confidence.”
Article Last Updated: September 4, 2013.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.