The Weekly Driver

Website • Podcast • Newsletter

Established 2004

Super Bowl commercials: Tornados to Bengal Tigers to Cars.com

Timothy Richman will be featured in several commercials for Cars.com during the 2010 Super Bowl. He’ll be the poster boy played by several actors in the spots for the car-buying web site.

Richman has special powers from toddler days to adulthood. He extinguishes a grease fire as a baby and he saves a busload of cheerleaders from a tornado as a teenager.

But it doesn’t stop there. Richman delivers the cub of a breached Bengal Tiger and helps a young Italian girl on the beach who’s been stung by a jelly fish by applying vinegar — and speaks to her in Italian.

But Richman is just like everyone else: When it comes to buying a car, he’s as uncertain as anyone.

And thus, the Cars.com motto: “With knowledge comes confidence.”

Subscribe!

To get our weekly newsletter with automotive news and commentary delivered to your email inbox.