Hyundai is among nearly a dozen auto-related companies that will advertise during Super Bowl KLIV. Its 2010 Tucson is getting strong reviews, and with this 30-second commercial, the Korean carmaker takes a classy approach.

It doesn’t specifically poke fun at any other manufacturer. Rather it touts the technological virtues of the new Tucson and simply asks the question why other manufacturer’s don’t already offer than same?

The commercial is straight-forward, devoid of overt flash, talking animals and anything risking being cute. It just gets the job done