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Super Bowl commercials: Kia offers Las Vegas, bikinis, Gabba Gabba dolls in its new 2011 Sorento ad

Kia is advertising the 2011 Sorento with an innovative Super Bowl ad geared toward kids and their parents and featuring Yo Gabba Gabba figures. The ad features the creatures fantasizing in different situations, like partying in Las Vegas and hanging out in a hot tub bikini-clad young woman with a come-on look on her face.

But by the end of the commercial, the creatures are relegated to their original locale, in the backseat of a new Sorento waiting for its driver to leave the driveway of their suburban neighborhood.

The idea is clever and the music is cool.

 

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