The Honda Crosstour is the innovative new Accord. It’s been a big hit in its short tenure on market as a new vehicle for 2010. In the Honda 30-second commercial, an animated squirrel with an insatiable appetite for “squirreling away” all things cargo, does so with a bunch of stuff stashed in back of the Crosstour.
The scene is set to the tune of “Funky Stuff” by Kool & The Gang.
“Squirrel” is part of an integrated, multiplatform advertising campaign developed by Honda’s long-standing agency of record, RPA, to support the vehicle launch.
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Article Last Updated: February 7, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.