The Weekly Driver

Website • Podcast • Newsletter

Established 2004

Super Bowl commercials: Squirrel 'goes nuts' for new 2010 Honda Crosstour

Super Bowl commercials: Squirrel 'goes nuts' for new 2010 Honda Crosstour 1The Honda Crosstour is the innovative new Accord. It’s been a big hit in its short tenure on market as a new vehicle for 2010. In the Honda 30-second commercial, an animated squirrel with an insatiable appetite for “squirreling away” all things cargo, does so with a bunch of stuff stashed in back of the Crosstour.

[ad#post]

The scene is set to the tune of “Funky Stuff” by Kool & The Gang.

“Squirrel” is part of an integrated, multiplatform advertising campaign developed by Honda’s long-standing agency of record, RPA, to support the vehicle launch.

For new car reviews, video and other automotive content, visit: dev.theweeklydriver.com.

Subscribe!

To get our weekly newsletter with automotive news and commentary delivered to your email inbox.