Automakers have been major contributors through the years to a much-anticipated social phenomenon: Commercials of the Super Bowl. The 30-second and one-minute spots are the most expensive on television.
And while it’s the game most fans tune in to watch, commercials, halftime entertainment and the rest of the pageantry are eagerly and equally awaited spectacles for many football and non-football fans.
Chrysler will return to the commercial fraternity during the Super Bowl this year for the first time since 2004. Companies with connections to automobiles also involved in the Feb. 7 game (that’s less than three weeks) include: Hyundai, Bridgestone, GoDaddy.com, Anheuser-Busch, Cars.com, Honda and Audi.
The companies’ commercials for this year aren’t yet available for viewing, of course. But if automakers’ efforts from previous years are an indicative, the mini-movies will be innovative. Some of the car commercials may also funny, others not so much.
Here’s the first look back at a series of car commercials that debuted during the Super Bowl. In this instance, it’s a 30-second sport from Toyota for the 2009 Corolla. The Toyota Corolla, of course, is the biggest-selling car in history.
TheWeekly Driver.com will feature previous Super Bowl car commercials until Feb. 7.