The Honda Crosstour is the innovative new Accord. It’s been a big hit in its short tenure on market as a new vehicle for 2010. In the Honda 30-second commercial, an animated squirrel with an insatiable appetite for “squirreling away” all things cargo, does so with a bunch of stuff stashed in back of the Crosstour.
The scene is set to the tune of “Funky Stuff” by Kool & The Gang.
“Squirrel” is part of an integrated, multiplatform advertising campaign developed by Honda’s long-standing agency of record, RPA, to support the vehicle launch.
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Article Last Updated: February 7, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
Love it! Had the opportunity to ride in the Crosstour and view the cargo area.. Very impressive.