“Containing a fully functioning vehicle . . . kids can play anywhere, anytime,” said Geoff Walker, senior vice president with Mattel Brands, in an interview on www.CNNMoney.com “The vehicles provide a unique and cool level of play experience that was not previously possible.”
According to the report, the new Hot Wheels model is the size of a credit card and has about the thickness of a cell phone. But it’s also 3D operates, and the features works with the push of a button.
When the button is engaged, the flat car expands into a remote-controlled vehicle.
The Stealth Riders model Hot Wheels will including two cars, two tanks and a “Batmobile Tumbler.” The toymaker will debut the models next month during the Toy Fair in New York.
Stealth Riders, while will be priced at about $25 and available in August, fold flat and slide out of a plastic case that functions as a carrying case and a remote control.
Article Last Updated: January 25, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.