Mattel, the maker of toy cars for more than 40 years, will soon debut a first: folding Hot Wheels. The five new models will be called “Stealth Riders” and will be contained in a pocket-sized case.
“Containing a fully functioning vehicle . . . kids can play anywhere, anytime,” said Geoff Walker, senior vice president with Mattel Brands, in an interview on www.CNNMoney.com “The vehicles provide a unique and cool level of play experience that was not previously possible.”
According to the report, the new Hot Wheels model is the size of a credit card and has about the thickness of a cell phone. But it’s also 3D operates, and the features works with the push of a button.
When the button is engaged, the flat car expands into a remote-controlled vehicle.
The Stealth Riders model Hot Wheels will including two cars, two tanks and a “Batmobile Tumbler.” The toymaker will debut the models next month during the Toy Fair in New York.
Stealth Riders, while will be priced at about $25 and available in August, fold flat and slide out of a plastic case that functions as a carrying case and a remote control.
Article Last Updated: January 25, 2010.