Mattel, the maker of toy cars for more than 40 years, will soon debut a first: folding Hot Wheels. The five new models will be called “Stealth Riders” and will be contained in a pocket-sized case.
“Containing a fully functioning vehicle . . . kids can play anywhere, anytime,” said Geoff Walker, senior vice president with Mattel Brands, in an interview on www.CNNMoney.com “The vehicles provide a unique and cool level of play experience that was not previously possible.”
According to the report, the new Hot Wheels model is the size of a credit card and has about the thickness of a cell phone. But it’s also 3D operates, and the features works with the push of a button.
When the button is engaged, the flat car expands into a remote-controlled vehicle.
The Stealth Riders model Hot Wheels will including two cars, two tanks and a “Batmobile Tumbler.” The toymaker will debut the models next month during the Toy Fair in New York.
Stealth Riders, while will be priced at about $25 and available in August, fold flat and slide out of a plastic case that functions as a carrying case and a remote control.
Article Last Updated: January 25, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.