SEMA Show

2025 SEMA Show: Unique Experiences and Activations

The 2025 SEMA Show runs November 4-7 at the Las Vegas Convention Center, and beyond the acres of exhibitor booths and custom builds, this year’s event delivers experiences you won’t find anywhere else. From live vehicle builds by legendary craftsmen to death-defying stunts inside a century-old steel sphere, the show pushes boundaries in ways that extend far beyond traditional trade show programming. Watch Automotive Art Take Shape Live Among the rarest opportunities at SEMA is witnessing a master craftsman transform raw materials into finished automotive art. Akira Nakai, the legendary figure behind Rauh-Welt Begriff (RWB), has previously conducted live builds at SEMA, creating his signature wide-body Porsche conversions directly on the show floor. These sessions offer attendees a front-row view

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AAPEX 2025: Automotive Aftermarket Products Expo for Industry Professionals

AAPEX 2025 (Automotive Aftermarket Products Expo) stands as North America’s leading event dedicated to the global automotive aftermarket. Spanning from November 4–6, 2025, at the Venetian Expo and Caesars Forum in Las Vegas, the event will convene manufacturers, distributors, service professionals, and industry experts. Designed for professionals working in or serving the automotive aftermarket, AAPEX 2025 integrates technical training, hands-on demonstrations, and dedicated business networking across three days. AAPEX 2025 Media Coverage Opportunity The Weekly Driver provides comprehensive editorial coverage of AAPEX 2025 to over 350,000 monthly cross-platform impressions, reaching automotive industry professionals, service technicians, and aftermarket decision-makers. Publisher and automotive journalist Michael Kahn offers on-site reporting including product features, executive interviews for The Weekly Driver, booth walkthroughs, photography, and

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FutureTech Studio at the 2025 SEMA Show: Hydrogen Racing, Flying Cars, and AI Mechanics

The 2025 SEMA Show promises to be the most innovative yet, with FutureTech Studio emerging as the epicenter of automotive evolution. Running November 4-7 in Las Vegas, this year’s interactive experience brings together over 45 cutting-edge displays, 30 vehicles, and breakthrough technologies that will define the future of mobility. Future Fuels Yamaha’s Hydrogen Golf Car Leading the hydrogen charge is Yamaha’s Drive H2 concept, a groundbreaking hydrogen-powered golf car that made headlines at the 2024 PGA Show. This innovative vehicle represents Yamaha’s first foray into hydrogen combustion engines for consumer applications. The Drive H2 utilizes two high-pressure hydrogen tanks (25L each) strategically positioned under the driver’s seat and behind the rear seat. Based on Yamaha’s popular Drive2 Concierge4 four-seater, this

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2012 Toyota Camry gets duties as Daytona 500 pace car

The 2012 Camry Pace Car, a specially equipped 2012 Toyota Camry SE that will start the field for the 54th Daytona 500 next February 26, will be on display Nov. 1-4 at the 2011 SEMA Show Toyota exhibit. It will be the first time a non-GM, Ford or Chrysler nameplate has paced the Daytona 500. The Camry Pace Car is based a 2012 Camry SE, which features a 268 horsepower V6. It is specially equipped with Goodyear Eagle F1 Asymetric tires mounted on BBS RS 8.5 x 19 wheels, a StopTech Big Brake Kit, TRD custom stainless steel exhaust and Tein adjustable suspension. Safety equipment includes a roll cage, four-point Simpson racing seat belts, Whelen LFL Liberty LED lightbar, and

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