Nissan Titan

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2020 Nissan Titan: new, improved, still struggling

Nearly 20 years ago, someone decided on the not-so-keen idea of naming a full-sized pickup truck after a mythological Greek god. It’s been a curse for the Nissan Titan. Perennially low-selling in the country’s best-selling vehicle segment, the Titan has had only two generations since 2003 and none since 2016. The Titan had the poorest sales of any mainstream full-sized truck last year, losing nearly 38 percent of its share from a year earlier. Refreshing the truck for 2020 was the least Nissan could after only 31,000 Titans were purchased last year. The brand finished an unlucky 13th and at the bottom on the sales list. Nissan Titan tries to rebound The Nissan Titan was never bad; its rivals are

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2019 Nissan Titan: tough competitors, tough road ahead

Pickup trucks for many years have topped annual sales charts. With their sport utility vehicle cousins as co-conspirators, several manufacturers did what seemed unfathomable — abandon their sedan lineups. Poor gas mileage, difficult entry and exit and sometimes clunky rides don’t matter. Masculinity and versatility reign in new automotive purchasing. The top six best-selling vehicles in the United States in 2018 were either pickups or SUVs. Good reasons abound. In many instances, pickups are luxurious small apartments. The Nissan Titan is among the few trucks struggling. Sales slipped to just over 50,000 in 2018, a loss of nearly 5 percent from a peak year in 2017, according to Kelley Blue Book, the automotive research company. The manufacturer is trying to

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2017 Nissan Titan improved, but still trails truck pack

The automotive landscape is dominated by large trucks. The Ford F-Series, Chevy Silverado and Ram pick-ups are perennially the country’s top-selling vehicles. So what are the other guys supposed to do to sell trucks? Nissan, which launched the Titan in late 2003, decided it needed to regroup. Except for a V8 diesel, the Titan wasn’t available as a 2016 model. It’s back in 2017 with a new look and an expanded warranty. Nissan’s goal is optimistic. It hopes the Titan can challenge the Big Three. Last year, Ford sold 820,799 F-Series trucks, led by the F-150. In 2005, Nissan sold 86,945 Titans, its best year. Sales haven’t reached 35,000 in any year in the last decade. With its 2017 model,

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New Nissan Titan XD gets Cars.com truck of the year honors

Every car publication annual selects its cars and trucks of the year. It remains a mystery why it’s done early in the calendar year, but Cars.com has selected the Volvo XC90 as its 2016 Car of the Year.  And the debuting Nissan Titan XD as its 2016 Pickup Truck of the Year. In part, here’s what editors at Cars.com wrote about the 2016 Nissan Titan XD: “Not only does this new truck attempt to carve a unique place for itself in between two well-established segments (the half-ton and three-quarter-ton segments), but it also tries to re-establish Nissan as a competitive player in the world of full-size pickup trucks — and that’s a tall order. “Where the previous light-duty Titan was

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