Automotive News
Super Bowl: Melissa McCarthy saves the planet in a Kia
Kia takes chances with its Super Bowl commercials. Who would have thought a pack of talking hamsters would be successful promoting the Kia Soul? But it’s been a hit for years. The Kia commercial last year featuring Christopher Walken, the “Walken Closet,” and beige and colorful sock puppets is arguably on the top-10 all-time Super Bowl commercials list. It brilliantly promoted the Kia Optima. And now comes along Melissa McCarthy, the comedic actress who while driving a 2017 Kia Niro has the task of saving the planet. She tries to save whales, trees, the polar ice cap and the rhinoceros kingdom. While promoting the 2017 Kia Niro, McCarthy meets catastrophe in each of her attempts to be an eco-warrior. The
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