Kizashi Archives - The Weekly Driver

Suzuki Kizashi, 2012: Worthy midsize sedan has a name but no identity

Now in its third model year, the Suzuki Kizashi is the Japanese manufacturer's most expensive vehicle. The midsize sedan has only a few minor changes in 2012 from last year's offering, with the uniquely named car still hoping to find a larger niche in the near-luxury category. Kizashi (pronounced KEY-ZAH-SHEE) means “something great is coming.” Suzuki promoted the Kizashi with industry buzz in mind. And it attracted attention for a while when the car debuted in 2009 as a less expensive alternative to an Audi 4. But the Kizashi is still largely unheralded and under publicized. The Weekly Driver Test Drive The Kizashi may not be the great car Suzuki is seeking, but it shouldn’t be overlooked. In fact, it's

Super Bowl commercials: Suzuki, dogs exchange sled for hip ice trip in Kizashi

Suzuki, following Volkswagen and Chevrolet, has premiered its Super Bowl commercial well in advance of the Feb. 5 football game that also serves as television's most expensive day of commericals. The one-minute Suzuki commercial, like Volkswagen's, features dogs, and it's entitled "Sled." The ad, which emphasizes the premium features and unique all-wheel-drive prowess of the 2012 Kizashi sport sedan, marks the second consecutive year Suzuki will advertise during the Super Bowl. In 2011, the brand featured its popular "Wicked Weather" spot during the big game. Volkswagen recently coninuted in Stars Wars theme commericals, this time with dogs barking the famous movie's theme song. Developed by El Segundo, Calif.-based advertising agency Siltanen & Partners Advertising, Suzuki's “Sled” television spot illustrates the