LeBron James, Kia team up for three new K900 ads
LeBron James has continued his relationship with Kia with three new advertisements. The 11-time NBA All-Star and the South Korean carmaker hope the campaign showcase the brand’s top-of-the-line K900 is “Fit For A King.” The three spots with James as the ambassador for Kia‘s luxury sedan are titled ”Ten Mil,” “1000%” and “Spaceship.” In the campaign, James assembles a team of experts in his garage command post to help prove he drives a Kia K900 by responding to the following real tweets: * “I’ll bet anyone $10,000,000 that LeBron doesn’t roll up to the games in a Kia.” * “There’s a thousand percent chance that there’s a zero percent chance that LeBron drives a Kia.” * “LeBron drives a Kia
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