LeBron James has continued his relationship with Kia with three new advertisements. The 11-time NBA All-Star and the South Korean carmaker hope the campaign showcase the brand’s top-of-the-line K900 is “Fit For A King.”
The three spots with James as the ambassador for Kia’s luxury sedan are titled ”Ten Mil,” “1000%” and “Spaceship.”
In the campaign, James assembles a team of experts in his garage command post to help prove he drives a Kia K900 by responding to the following real tweets:
* “I’ll bet anyone $10,000,000 that LeBron doesn’t roll up to the games in a Kia.”
* “There’s a thousand percent chance that there’s a zero percent chance that LeBron drives a Kia.”
* “LeBron drives a Kia like I fly a spaceship.”
James assumed the role of K900 Luxury Ambassador in October of 2014 after reaching out to Kia – the Official Automotive Partner of the NBA – for a firsthand experience with the flagship sedan aimed at confident, independent thinkers.
LeBron James A Kia Fan First, Then A Pitchman
“I was a Kia K900 driver and fan before we decided to become partners,” said James. “For me, a partnership has to be authentic and real to who I am, and that’s what makes this one so special.”
Created by David&Goliath, Kia’s advertising agency of record, the spots can be viewed on cable and network NBA programming and on all of Kia’s social and digital platforms, including YouTube.com/Kia and Kia.com.
The 2016 K900 continues to challenge the rear-drive luxury sedan segment with world-class accommodations, premium driving dynamics, advanced technology and a stunning design that redefines consumer perception and expectations of the Kia brand.
Offered in three trim levels, V6 Premium, V6 Luxury and V8 Luxury, the K900’s extensive list of standard equipment includes an all-new 3.8-liter, 311-horsepower V6 engine, leather seating and panoramic sunroof.
For 2016, the K900 features a revised front grille, Smart Power Trunk, Smart Shift and Drive, available Autonomous Emergency Braking1 and an enhanced navigation system with a 9.2-inch high-definition touchscreen with premium audio and UVO2 Luxury Services.