Shaun White behind the wheel in BFGoodrich webcasts
Shaun White, the two-time Winter Olympic gold medal winner and the most decorated athlete in Winter X Games history, has other sporting goals in mind — car racing. With the BFGoodrich Tires sponsorship, While will appear in the “Upgrade to BFGoodrich” campaign. Taught by BFGoodrich specialists and a group of professional drivers known as “TeamBFG,” White learns how to improve his driving performance in a series of webisodes. The URL: www.bfgoodrichtires.com/shaunwhite. Highlighted throughout the webisodes will be how drivers like White can upgrade their performance on BFGoodrich tires. Rally racing to road course technique will be featured. The first webisodes documents White’s initial experiences. The first driver to show White what it takes to be a performance driver were Summer
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