It seemed odd at first to see the booth for Arôme d’Art at the Unveiled Expo at the recent Consumer Electrics Show in Las Vegas. Diffusers aren’t new, but the product and the approach to the distribution of fragrances in homes and offices — and in cars and trucks — is new.
It’s called a “Multisensory Clean–Air Fragrance System.”
Doug Patton, CEP of Patton Design, the consulting industrial design firm and inventor of Arôme d’Art, a new defuser that combines natural aroma and natural essential oils and art, is our guest on this episode of The Weekly Driver Podcast.
“All these things that you buy for fragrance in the store, including to put in your car is probably about 20 percent solvents,” says Patton. “So what you are doing, you might as well inhale unleaded gasoline. It’s horrible. We decided we wanted to go with all-natural fragrances.”
While home use was the original idea, Arôme d’Art is expanding. For automobile use, Patton says, the defuser can “fill the entirety of your car of less than 30 seconds.”
The company displayed different manufacturers’ logos as the removal top covers of the diffuser.
“It took about a year or a year and a half to blend all the fragrances,” says Patton. “Many people may know, like wine, fragrances are divided into top, middle and bottom notes. It was an experience creating these innovations.
“In all of the focus groups we’ve had with perfumists across the nation, there are rave reviews of these rare fragrances we decided in is fragrances from these countries of their origin, so we have France, Spain, Greece and China.”
Please join Bruce and me as we discuss with Patton the product and its uses with an emphasis in cars and trucks.
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Article Last Updated: February 15, 2022.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.