The tradition of car show product specialists, including the women of the LA Auto Show, dates to the 1930s. The attractive young women do what they do while standings in front of new model cars. Books have been written about the tradition and a feature about the young women was featured as a segment on National Public Radio.
The practice of hiring attractive young women has also been criticized, but the women of LA Auto Show seemingly thoroughly enjoy what they do. The tradition during the recent media days for the event was healthy and well.
Toyota to Porsche to Honda to BMW, the manufacturers’ stunningly attractive product specialists were doing what they enjoy doing.
The history of the car show models is detailed in the 2008 book called “Sirens of Chrome” written by Margery Krevsky. The author owns an agency that books the product specialists and Krevsky also has extensive knowledge of the tradition of the models.
Krevsky’s book was the subject of the NPR segment a few years ago about auto show models. It was called “Want To Chat Up An Auto Show Model? Talk Cars.”
Some of the manufacturers’ models were just arriving early on the first of two Media Days at the L.A. Auto Show, but plenty were ready for what they like to do and what they do best — pose, engage in conversation with the media and discuss shiny new cars, entry level machines to exotics and everything between.
In the accompanying image gallery, check out our favorite product specialists from the 2014 L.A. Auto Show and some from previous years’ shows.
The L.A. Auto Show is open to the public, Nov. 21-30 at the Los Angeles Convention Center.
For additional information, visit: www.laautoshow.com.