Saad Chehab, President and Chief Executive Officer of the Chrysler Brand and Chrysler Group LLC, recently spoke to a group of automotive journalists at The Candy Store auto museum in Burlingame, California.
Chebab’s talk and question and answer follow-up concluded a late afternoon, early evening test-drive opportunity of the 2013 Chrysler 200 and Chrysler 300, including the John Varvatos special edition, the limited production editon bearing the signature of the menswear designer from Detroit.
Chebab covered a lot of topics in his presentation, not the least of which was Chrysler’s vision and choice of unique spokesmen for the brand.
The three most prominent choices couldn’t be more diverse, Eminem, Clint Eastwood and, most recently, Iggy Popp. Eminem and Iggy Popp, are Detroit natives whose respective music careers could be described with an often used automotive term like innovative. More simply, the artists’ work is raw.
Chrysler Style Includes Unique Videos
Clint Eastwood was born in San Francisco, but he’s noted, of course, as an American icon, like Chrysler. He lent his voice and image, like Eminem, to a controversial Chrysler advertisement. Both ads gained considerable attention when they aired during recent Super Bowls. Iggy Popp’s commercial isn’t controversial. But the artist’s career is unlike anyone’s in the music industry. He’s the godfather of punk rock.
Here are the three Chryser ads featuring Eminem, Clint Eastwood and Iggy Popp:
Article Last Updated: June 9, 2013.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.