Chrysler strange, powerful bedfellows, Eminem, Clint Eastwood, Iggy Popp

James Raia

Chrysler 300 special edition, John Varvatos

Saad Chehab, President and Chief Executive Officer of the Chrysler Brand and Chrysler Group LLC, recently spoke to a group of automotive journalists at The Candy Store auto museum in Burlingame, California.

Chebab’s talk and question and answer follow-up concluded a late afternoon, early evening test-drive opportunity of the 2013 Chrysler 200 and Chrysler 300, including the John Varvatos special edition, the limited production editon bearing the signature of the menswear designer from Detroit.

Chebab covered a lot of topics in his presentation, not the least of which was Chrysler’s vision and choice of unique spokesmen for the brand.

Chrysler 300 special edition, John Varvatos
2013 Chrysler 300: John Varvatos edition. Image © James Raia/2013

The three most prominent choices couldn’t be more diverse, Eminem, Clint Eastwood and, most recently, Iggy Popp. Eminem and Iggy Popp, are Detroit natives whose respective music careers could be described with an often used automotive term like innovative. More simply, the artists’ work is raw.

Chrysler Style Includes Unique Videos

Clint Eastwood was born in San Francisco, but he’s noted, of course, as an American icon, like Chrysler. He lent his voice and image, like Eminem, to a controversial Chrysler advertisement. Both ads gained considerable attention when they aired during recent Super Bowls. Iggy Popp’s commercial isn’t controversial. But the artist’s career is unlike anyone’s in the music industry. He’s the godfather of punk rock.

Here are the three Chryser ads featuring Eminem, Clint Eastwood and Iggy Popp:

Article Last Updated: June 9, 2013.

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