MINI takes chances with its videos, which means the iconic brand and its BMW ownership are successful whether the commercials are raging hits or fall flat.
But to attempt human flight with John Cooper Works Countryman edition? That takes the carmaker's efforts to an entirely new horizon on the desert?
Is the whole thing rigged? Is it real? And could the flying man in the wing suit possibly land on the car?
It's up to the viewer's imagination, right? And isn't that one more reason why MINI commercials work so well?