MINI takes chances with its videos, which means the iconic brand and its BMW ownership are successful whether the commercials are raging hits or fall flat.
But to attempt human flight with John Cooper Works Countryman edition? That takes the carmaker's efforts to an entirely new horizon on the desert?
Is the whole thing rigged? Is it real? And could the flying man in the wing suit possibly land on the car?
It's up to the viewer's imagination, right? And isn't that one more reason why MINI commercials work so well?
Article Last Updated: July 31, 2012.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.