Audi, Nissan, BMW and Chevrolet will help comprise a large presence for the car industry during the World Series on Fox when the 107th edition of the Fall Classic between the St. Louis Cardinals and Texas Rangers begins Oct. 18 in St. Louis.
According to a report on the website www.broadcastingcable.com, World Series commercial spots sold out for about $500,000 per per spot, up from last year about $50,000 per spot.
"Led by several categories, especially cars, MLB postseason has been solid for us. We're pacing well ahead of last year," Neil Mulcahy, executive VP for sports sales at Fox, told the website.
Fox Sports said its top categories during the World Series will include cars, financials/insurance, movies, pharmaceutics, packaged goods, wireless and tablets.
Official Major League Baseball sponsors will include General Motors (Chevrolet), Anheuser-Busch, State Farm, MasterCard and Taco Bell.
Article Last Updated: October 18, 2011.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
