Toyota is spending a reported $150 million to market its seventh generation Camry, the newest version of the best-selling car in the United States for the past nine years.
The marketing campaign includes 30-second spots in the current World Series, with the new commercial continuing through the 2012 Super Bowl.
But what current television commercial, which details the "reinvention" of the Camry, doesn't detail is the new price structure for the Camry, including a unique concept.
In many instances, the 2012 Camry versus the 2011 Camry is more car for less money.
The 2012 Camry is offered in four model grades: entry-level L, LE, XLE and SE grades. The XLE and SE are available with four-cylinder or V6 engines. The Camry Hybrid is offered in LE and XLE grades.
Here's the price structure for the 2012 Toyota Camry lineup:
2012 Toyota Camry L, $21,955 – an increase of $710 from 2011.
2012 Toyota Camry LE, $22,550, a decrease of $200 from 2011.
2012 Toyota Camry SE (four cylinder), $23,000, a decrease of $965 from 2011.
2012 Toyota Camry XLE (4 cylinder), $24,725, a decrease of $2,000 from 2011.
2012 Toyota Camry SE (six cylinder), $26,640, same as 2011.
2012 Toyota Camry XLE (6 cylinder), $29,845, same as 2011.
2012 Toyota Camry Hybrid LE, $25,900, decrease of $1,150.
2012 Toyota Camry Hybrid, XLE, $27,400, a decrease of $800.
Article Last Updated: August 27, 2021.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
