The Chrysler commercial campaign for the “Imported From Detroit” 300 featuring Dr. Dre is the follow-up to the nearly identically themed commercial featuring Eminem from this year’s Super Bowl.
In short, why mess with a good thing?
Here’s the official announcement, which debuted in Game 3 of the NBA finals Sunday night on ABC:
“Beats by Dr. Dre founder and hip hop legend Dr. Dre will star in “Good Things,” a bold 60-second commercial spot for the all-new 2012 Chrysler 300, set to debut during Game 3 of the NBA finals Sunday night on ABC.
The commercial, directed by veteran Mark Romanek, highlights the exclusive Chrysler partnership with Beats by Dre and its unique position as the only automobile with a sound system designed to replicate the recording studio sound experience, designed by Dr. Dre and Jimmy Iovine.
“Beats by Dr. Dre founders Dr. Dre and Jimmy Iovine worked side-by-side with the engineering team at Chrysler to design and tune the 10-speaker audio system; and make the Chrysler 300S to the closest you can get to a recording studio on four wheels.”
In the commercial, the words to the voice over are:
“Some people say good things come to those who wait. Truth is, good things come to those who work. Introducing the all new 2012 Chrysler 300S.”