Some car manufacturers would be pleased with a 2.5 percent market share. Not Honda. It will stop making the Element crossover after the 2011 model year because of diminishing sales.
But sales of the versatile SUV crossover have steadily slipped while sales of its sibling, the CR-V, have increased. Honda also makes a large SUV, the Pilot.
The Element accounted for nearly 10 percent of all crossover sales in the United States 2003. But the Element has accounted for only 2.5 percent of the crossover sales in 2010, according to Edmunds.com.
Compared to last year, Element sales are down four percent, while CR-V sales are up four percent. Overall, sales of crossovers are up 18 percent, according to Autodata Corp.