Some car manufacturers would be pleased with a 2.5 percent market share. Not Honda. It will stop making the Element crossover after the 2011 model year because of diminishing sales.
But sales of the versatile SUV crossover have steadily slipped while sales of its sibling, the CR-V, have increased. Honda also makes a large SUV, the Pilot.
The Element accounted for nearly 10 percent of all crossover sales in the United States 2003. But the Element has accounted for only 2.5 percent of the crossover sales in 2010, according to Edmunds.com.
Compared to last year, Element sales are down four percent, while CR-V sales are up four percent. Overall, sales of crossovers are up 18 percent, according to Autodata Corp.
Article Last Updated: December 3, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to this site, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and a monthly auto review column for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, James has co-hosted The Weekly Driver Podcast since 2017.