The Hamsters of Kia are back. Cute or overbearing? Clever or stupid? Regardless of opinion, the marketing campaign for the Soul against brands it portrays as toasters, is a lot of fun.
The rap music isn’t much. The hamsters are out of step. The lyrics are lame. But put it all together and the new commercial for the Kia Soul will likely make you laugh. Kia is also hoping it’ll make you consider buying a Soul.
The repeated phrase in the music is:
“You can get with this or you can get with that. This is the ride. This is the worldwide debut music video. This is the Kia Soul. A new way to roll.”
Article Last Updated: June 4, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.
