The Weekly Driver

Website • Podcast • Newsletter
Established 2004

Kia unleashes its rapping Soul(ful) hamsters, again

Kia unleashes its rapping Soul(ful) hamsters, again 1The Hamsters of Kia are back. Cute or overbearing? Clever or stupid? Regardless of opinion, the marketing campaign for the Soul against brands it portrays as toasters, is a lot of fun.


The rap music isn’t much. The hamsters are out of step. The lyrics are lame. But put it all together and the new commercial for the Kia Soul will likely make you laugh. Kia is also hoping it’ll make you consider buying a Soul.

The repeated phrase in the music is:

“You can get with this or you can get with that. This is the ride. This is the worldwide debut music video. This is the Kia Soul. A new way to roll.”


To get our weekly newsletter with automotive news and commentary delivered to your email inbox.