At the 2010 Geneva Motor Show, more than 80 cars, the 2011 Audi A1 to the 2011 Volvo S60 and the 2011 BMW 5 Series to the 2011 Volkswagen Sharan, made their debut.
First held in 1905, in the Geneva Motor Show has hosted almost all major internal combustion engined models in the history of the automobile, along with benzene- and steam-powered cars from the beginning of the century.
Exotic supercars often steal the spotlight during their debuts at the show. Prototypes, new equipment, technical breakthroughs, international partnerships, as well as political and social debates, have been announced at the show.
Despite its lack its own automobiles, the Geneva Motor Show has no inferiority issues when it comes to an auto show tradition. Like its legacy, debut status and neutrality of site, the Geneva Motor Show is renowned for its beautiful fashion models. Geneva Girls has a nice ring to it.
The 201o Geneva Motor Show continues through March 14.
Article Last Updated: March 24, 2026.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.