Hot Wheels, the makers for more than 50 years of minature die-cast cars, has signed as a new sponsor and reciprocated with its first celebrity-designed and signature model — both for Danica Patrick. The new Hot Wheels offering will be called the “Danicar.”
Patrick is credited as a co-designer of the new Hot Wheels and will be available as part of the basic 1:64 scale rather than on limited edition.
“My life is all about high velocity cars, and the only car company I could imagine being able to create my vision of the ultimate fantasy car is Hot Wheels,” said Patrick. “On the track, I am looking forward to speeding toward the finish line in true Hot Wheels style.”
Patrick recently crashed out her NASCAR debut early in a 12-car pile up at Daytona International Speedway.
Article Last Updated: February 19, 2010.
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A sports, travel and business journalist for more than 45 years, James has written the new car review column The Weekly Driver since 2004.
In addition to founding this site in 2004, James writes a Sunday automotive column for The San Jose Mercury and East Bay Times in Walnut Creek, Calif., and monthly auto review and wellness columns for Gulfshore Business, a magazine in Southwest Florida.
An author and contributor to many newspapers, magazines and online publications, co-hosted The Weekly Driver Podcast from 2017 to 2024.