General Motors to Tiger Woods: No more free Buicks

James Raia

General Motors to Tiger Woods: No more free Buicks 1No more free cars for Tiger Woods. At least as far as General Motors Co. is concerned.  In the continuing aftermath of Woods’ scrutinized personal life via his November car accident and revelations of marital indiscretions, a GM spokesman said Woods’ complimentary loaners ended Dec. 31. 

Woods’ endorsement contract with GM’s Buick brand ended in 2008. But the manufacturer extended its relationship with golfer via several free loaner vehicles.

Woods specifically touted the Buick Enclave, a sport utility vehicle, during his contract with GM.  Buick was also a long-time sponsor of the Buick Invitational, a PGA Tour event at held in San Diego, California. The sponsorship ended following the 2009 event

General Motors to Tiger Woods: No more free Buicks 2
Tiger Woods/2008 Buick Enclave. Image/General Motors Co.

Buick assumed title sponsorship of the event in 1991 and its contract ended at the end of 2009. Now called the San Diego Open, the tournament will held beginning January 25 at Torrey Pines. Woods won the U.S. Open at Torrey Pines in 2008.

Woods has lost a host of endorsement contracts since his car crash outside his Florida home.

The GM spokesman said the vehicle arrangement had been previously scheduled to end at the end of 2009.

Article Last Updated: January 14, 2010.

Leave a Reply

Share to...