London Newspaper Selects 100-Most Beautiful Cars (Introduction) 1Newspapers publish polls and reader surveys on all kinds of subjects โ€” favorite recipes to family memories. Sustaining readership, enticing new subscribers and keeping advertisers happy is the name of the newspaper game.

In the automotive world, itโ€™s possible nothing else could gain as much survey attention as asking readers to either tell mechanic nightmare stories or give their opinions on the most beautiful cars in the world.

I prefer the latter subject, and itโ€™s what makes a recent survey in The Daily Telegraph in London, England, a marketing wonderment and a journalistic golden nugget. The newspaper simply asked readers to send it their choices for โ€œThe 100 Most Beautiful Cars.โ€

London Newspaper Selects 100-Most Beautiful Cars (Introduction) 2

This week, the newspaper began counting down the results in reverse order. Itโ€™ll be a few more days before the readersโ€™ top choice among thousands of votes for 367 specific models is published.

In the meantime, the multi-part article is a great read. A picture of each of vehicle is followed by a succinct assessment, some of which are profoundly elegant.

And The Weekly Driver canโ€™t help but gush over the results, unveiled by Telegraph editors with an introduction that it part reads:

โ€œA remarkably varied collection of curves and straight lines, old and new. If classic cars predominate, it is probably because like great art, it takes time for a design to escape the influence of fashion and to be fairly judged on its on merits.โ€

The Weekly Driver will blog about the results in 20-choice increments, but hereโ€™s a tease:

#85, Land Rover Defender. Telegraph Editorโ€™s comment: โ€œAs beautiful as they come should you need to climb mountains, ford streams or follow rainbows.โ€

Stay tuned.

Article Last Updated: March 13, 2008.

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