Wes Anderson

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Hyundai Azera, 2012: Modern family showcases car's comfort in Academy Awards spot

In the second of the new 2012 Hyundai Azera commercials set for broadcast Feb. 26 during the Academy, the comforts of the car's interior are "examined" — from the owner's driveway. It's called Modern Life, and shows the husband of the family working in a frantic pace in the kitchen while his wife is relaxing in their new Azera in the driveway. The husband doesn't know his wife is the driveway, however. According to the carmaker, " the Hyundai Azera's interior surrounds you with an array of sumptuous amenities such as front and rear heated seats, ventilated power front seats with an adjustable driver seat cushion extension, ambient lighting system, available premium Infinity or Dimension audio systems and HD Radio

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Academy Awards: Hyundai takes starring role again at Oscars (video)

Hyundai, the automotive car sponsor for the Academy Awards for the fourth straight year, will have nine commercials broadcast during the Feb. 26 coverage of the Oscars on ABC. The Hyundai spots will include two pre-show ads and seven commercials during the telecast. Two of the commercials, directed by filmmaker Wes Anderson, will feature the new 2012 Hyundai Azera. The new Azera is expected to arrive at dealerships soon. The spots, “Modern Life” and “Talk to My Car,” focus on the car’s high-end features and connectivity system called Blue Link. Both commercials are reminiscent of Anderson’s movies including “Rushmore” and ”The Royal Tenenbaums.” The rest of Hyundai’s 30-second spots feature its Sonata Hybrid, Elantra, Equus, Genesis Coupe and Genesis R-Spec,

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