Automotive News
Super Bowl 2011: Cars.com joins GM among car-related advertisers
Cars.com has announced it will join GM among perhaps at a half-dozen automakers and other car-related companies advertising during Super Bowl XLV in 2011. A popular automotive site, Cars.com will return to the Super Bowl for the fourth straight year. It will debut two 30-second commercials, one each in third and fourth quarter of the Feb. 6 broadcast of FOX from Arlington, Texas. “The unique attention paid to Super Bowl ads ensures our messages are delivered,” said Carolyn Crafts, Cars.com vice president of marketing. “Our ad during last year’s Super Bowl reached more than 106 million viewers – the largest television audience of all time. “After the game, we not only saw an enormous surge in visitors to Cars.com –
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