Toyota shifts gears, pulls Summer Olympics TV ads in Japan
Financial commitments from television networks, international sponsors and other revenue sources were the biggest hurdle against those calling for the cancellation of the Summer Olympics because of the coronavirus. Now one of the biggest sponsors, Toyota, has decided to withdraw all of its Olympics-related television commercials during the Summer Games — in Japan. Japanese media out reports the decision was made because the car manufacturer fears association already-turbulent Summer Games. The automaker believes aligning its brand with an event the vast majority of the Japanese public is against, could be detrimental to the carmaker’s reputation. Toyota Says No To Summer Olympics Ads in Japan According to media reports, Toyota CEO Akio Toyoda and other senior executives will not be attending
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