Automotive News
Behind the Scenes of the 2024 Kia EV9 Super Bowl Commercial
This Super Bowl season, Kia is set to enchant viewers with a 60-second commercial for the all-new 2024 Kia EV9. The commercial is designed to showcase the EV9 as a beacon of hope and a source of power to illuminate the lives around us. To examine the making of the commercial, Michael Kahn, Publisher at The Weekly Driver conducted an exclusive telephone interview with Russell Wager, Vice President of Marketing at Kia America. Wager shared behind-the-scenes insights, revealing the creative process and strategic thinking that went into the making of the “Perfect 10” commercial. Featuring the collaborative track “Wish I Was Here” by Cat Power and Coldplay, the ad tells the heartwarming tale of a young figure skater, her father,
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