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Jeremy Lin's new driving move to Volvo in two-year endorsement deal
Volvo, the once prideful wholly Swedish car now owned by Chinese automaker Geely, has signed American Jeremy Lin, the high energy star of the New York Knicks whose parents were born in China, to a global brand endorsement contract. Volvo detailed at a press conference that Lin's participation as a brand ambassador in advertising and marketing campaigns during the next two years will focus on the U.S., China and Chinese-language markets in Asia. "You may not immediately see the connection between me and Volvo, but both of us are striving to be better and smarter at what we do, and to do it our own way,” Lin said at a news conference. “I hope that my efforts will inspire more
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