#270, Chicago-based business provides automotive Xtreme Xperiences
Adam Olalde is the founder and CEO of Xtreme Xperience. The Chicago-based company provides unique driving experiences in luxury cars mixed with racetrack and lifestyle experiences. Olalde, who began his business after working for a luxury car rental service, is our guest this week on The Weekly Driver Podcast. Co-hosts Bruce Aldrich and James Raia discuss with Olalde the fascination consumers have in exotic and high-performance vehicles — from Lamborghini to Porsche to Rolls-Royce. The business began with Olalde renting vehicles for one-hour test drives throughout Chicago. The idea expanded to test drives at a nearby racetrack. Since the company’s debut in 2012, the company reports it has helped more than 300,000 people cross ‘drive an exotic car’ off their
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