Economy cars
Chevrolet seeks boom for Aveo after name change to Sonic
What’s in a name? Chevrolet is hoping there’s a lot since its changing the name of of its entry level Aveo to Sonic for the North American market. The Aveo, introduced into the U.S. market about a decade ago, has received mixed reviews, with some automotive publications naming it the worst car on the road. Consequently, the Aveo joined siblings Vega, Chevette and Prizm on Chevy’s under achieving list. However, Chris Perry, vice president of U.S. marketing for Chevrolet, calls the Sonic “a new beginning for Chevrolet in the small car segment” that warrants a new name. “The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle
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