The Sport Utility Vehicle market is seemingly reaching its saturation point. One national consumer automotive publication divides the market into compact, midsize, premium, large and premium large SUV categories. And there’s also the crossover category — SUVs with car-based platforms instead of truck-based platforms.
The naming of new cars must be a curious process. Animals are popular choices for various makes and models, and those selections often make sense But in recent years it seems manufacturers have one only criteria — the more obscure the name, the better. Volkswagen has its Touareg and Phaeton. Toyota has the Prius. Pontiac has the Vibe. Oldsmobile has the Alero.