Blake Griffin Archives - The Weekly Driver

Blake Griffin benched by Kia as NBA season begins (VIDEO)

As the NBA season unfolds, Blake Griffin has been benched. But the all-star forward hasn’t done anything wrong. Rather, the Los Angeles Clippers’ forward will be featured in a new series of television commercials for Kia. Griffin, who began his relationship with Kia in 2011, will appear in four new commercials under the theme of “Next Level” for Kia’s best-selling Optima midsize sedan. With his dry sense of satire, Griffin has been “benched” in the commercial in a lounge chair “zone.” Griffin finds an eternally calm while reading the newspaper, playing chess, making the ultimate peanut butter and jelly sandwich or acting as a weather forecaster in the midst of an impressive basketball performance. BLAKE GRIFFIN JUMPING THROUGH HOOPS FOR

Blake Griffin jumping through NBA hoops again for Kia

Kia Motors found the upstart player Blake Griffin of the Los Angeles Clippers, and in 2011 and it just seemed like the wrong choice. Now, it seems TheWeeklyDriver.com just didn’t have a clue about marketing power. With Griffin’s rising celebrity as a second-year player and the way he’s already begun the 2011-2012 season, Kia and its series of Griffin doing clever, funny things in Kia commercials is continuing in a big way. It’s a sure-fire public relations, marketing stroke of genius. Griffin is the only current professional basketball player with a global marketing relationship with an automaker. The partnership with Griffin also increases Kia Motors presence in professional basketball following the brand’s extension and expansion of its relationship with the