Automotive News
What’s in a badge? Everything for carmakers
By any name — badge, emblem, insignia, logo, nameplate — whatever symbol a car manufacturer uses to market and showcase its vehicles means a lot in the automotive industry. Some car badges are globally recognizable, while other a far less well known but remain distinguished among collectors and automotive insiders. A car badge is some ways is no different from a badge on a law enforcement officer. In different ways, it means the same thing — authority. The three-point star of Mercedes-Benz means the authority of the open road and Germany engineering. The Leaping Jaguar is unmistakable as the symbol of the authority of elegance of Jaguar. Corvette has used several different badges, including the one below Not all automobiles
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