Super Bowl commercials: Suzuki, dogs exchange sled for hip ice trip in Kizashi
Suzuki, following Volkswagen and Chevrolet, has premiered its Super Bowl commercial well in advance of the Feb. 5 football game that also serves as television's most expensive day of commericals. The one-minute Suzuki commercial, like Volkswagen's, features dogs, and it's entitled "Sled." The ad, which emphasizes the premium features and unique all-wheel-drive prowess of the 2012 Kizashi sport sedan, marks the second consecutive year Suzuki will advertise during the Super Bowl. In 2011, the brand featured its popular "Wicked Weather" spot during the big game. Volkswagen recently coninuted in Stars Wars theme commericals, this time with dogs barking the famous movie's theme song. Developed by El Segundo, Calif.-based advertising agency Siltanen & Partners Advertising, Suzuki's “Sled” television spot illustrates the
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