#235, TuneIn partners with Rivian as upstart EV’s ‘radio’

James Raia

Rivian is the latest manufacturer to partner with TuneIn as its streaming provider.

Jen Collins knows digital business partnerships from more than two decades of career experience, Fox Entertainment to the Los Angeles Times. In her current capacity, Collins is senior vice president of business development at TuneIn, the world’s leading live streaming audio service.

Collins is our guest this week to discuss TuneIn’s new relationship with Rivian, the electric pickup truck and sport utility vehicle manufacturer.

TuneIn have Rivian have a new partnership.
TuneIn and Rivian have a new partnership.

Co-hosts Bruce Aldrich and James Raia discuss with Collins the TuneIn platform and its integration with the innovative manufacturer as well as other carmakers.

TuneIn Expands in Auto Industry

“We are really a one-stop shop for the automotive field,” says Collins of the expansive TuneIn collection of global music, podcasts, news and sports content . TuneIn is really the radio for Rivian. AM-FM dials are really far away from where we are today.”

Bruce and I also talk with Jen about TuneIn’s partnership with more well-established manufacturers.

“This is really an exciting time to be working with the automotive industry,” she says. “Whether it’s upstarts like Rivian or brands that have been known for generations that are reinventing themselves. There’s so much creativity, there’s such a spark of innovation. Rivian has the access to the full catalog. But I anticipate that how forward-thinking Rivian we will be evolving the service for years to come.”

TuneIn: News, Sports, Podcasts, Etc.

TuneIn reports it has more than 75 million monthly active users and broadcasts over 100,000 owned & operated and partner radio stations. The platform’s premium subscribers get exclusive access to commercial-free news from CNN, Fox News Radio, MSNBC, CNBC and Bloomberg, as well as live NFL, NHL and college sports programming and commercial-free music channels.

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Article Last Updated: July 25, 2022.

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