Toyota Prius c, 2012: New hybrid's popularity prompts price gouging in Florida

James Raia

Nikki Gordon-Bloomfield, who writes for the auto portal High Gear Media, has a story about price gouging for the new and vastly popular 2012 Toyota Prius C, the carmaker's subcompact hybrid.

According to the report, a dealership in Coconut Creek, Fla., has taken the concept of inflated sticker prices to an extreme — about one third of the original sticker price.

Gordon-Bloomfield was alerted to the situation by a reader who forwarded an image of the extreme price of a Toyota Prius c located at Al Hendrickson Toyota and bearing the words "Market Value Adjustment." Translated, that means price gouging.

The 2012 Toyota Prius c, which debuted about a week about at dealers, has a sticker price of about $19,000 and averages 53 mpg in city driving, the highest among the four-edition family of Toyota Prius hybrids.

To read the complete story, visit: Green Car Reports


Article Last Updated: March 20, 2012.

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